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Subject line: Get ready: We’re working on something big The company even includes a specific date and time so customers can be sure they won’t miss out. Once the email is opened, it’s clear that something big is on the horizon. Gilt does a great job of creating curiosity in the subject line. Then the email utilizes cross-promotion, telling readers they can learn more exclusive info by following the company on Instagram. A clever product photo shows one makeup product blacked out with a big question mark - a major hint for what’s to come. In this teaser email, The Lip Bar drops a subtle hint for a new product that’s coming up. After all, there’s major appeal in knowing you’re the first to get to see or do something.
![the message 1976 teaser the message 1976 teaser](https://i.ytimg.com/vi/rko_Ak2MwOY/hqdefault.jpg)
REI sent out a teaser email with an irresistible offer - be the first to preview the company’s sale catalog! Sending an email like this can help build customer excitement and make them feel like they’re getting a sneak peek or exclusive deal. Subject line: Coming soon: Gear up get out sale Sent in mid-November, the email is appropriately decked out for the season and gets readers excited to hurry up and wait. Subject line: Psst… something big is comingįrom this teaser email, the reader can’t be 100% sure what’s coming - only that it’s definitely going to be good. Readers could tap the CTA to sign up and be notified when the sale went live. In honor of National Head Wrap Day, Wrap Life launched a major sale - and its email subscribers got the first scoop in this simple yet effective plain text message. Subject line: The best sale of the year is coming Teaser email campaigns from our inbox #1. Use your design expertise to get creative! Set a countdown timer, partially reveal a product or make a now-you-see-it, now-you-don’t GIF. Get readers curious! The idea, after all, is to create a little intrigue.Otherwise, they might not even open the message.
![the message 1976 teaser the message 1976 teaser](https://i.ytimg.com/vi/fSprDcn1MmM/maxresdefault.jpg)
It’s essential to get your reader curious from the very start. Establish suspense in the subject line.A word of advice, though - don’t send more than one teaser email. Is it one of many emails, or one of three? A basic flow might be: teaser email, announcement email, follow-up email. In the spirit of not over-inundating readers with emails, consider how your teaser email plays a role within the larger campaign. If you want them to check out a new product before it launches, consider allowing readers to pre-order or join a waitlist. Want readers to mark their calendars? Then give them an easy, actionable way to do that, like with an add-to-calendar CTA. Align the call to action with your goal.It’s important to be intentional about this because you don’t want to lose readers’ faith that you’ll deliver timely, relevant content (that doesn’t clog up their inbox). Then, you can test if the non-CTA teaser email increased conversion rates. You might want to set up an A/B test where some recipients receive a teaser email before an announcement, while others receive the announcement without the teaser.
![the message 1976 teaser the message 1976 teaser](https://i.ytimg.com/vi/mywc_HsZkrA/maxresdefault.jpg)
In that case, you should think seriously about the email’s purpose and value. If your message falls into the “stay tuned” category, your email might not have a call to action. What action do you want readers to take when they open your teaser email? Often, teaser emails ask readers to stay tuned, mark their calendars or preview a product that isn’t yet available to purchase. When building a teaser email, here’s what you should keep in mind. When done well, these emails build intrigue and make subscribers feel like they’re in on a secret. The purpose of teaser emails is to tip readers off that something new and big is coming. Click To Tweet Best practices for teaser emails Let’s get into the examples! Teaser emails are a great way to build intrigue and prep readers for the email(s) to follow. Today, we’ll look at how six different brands designed teaser email campaigns for maximum impact. Teaser emails are a great way to build intrigue and prep readers for the email(s) to follow. Subject line: Coming 10.13 - member exclusive sale Teaser emails (see the Nike example below) are where marketers give readers a short, sometimes mysterious preview about an upcoming promotion or event. And when it comes to teaser email campaigns, this principle is more important than ever! That’s why you’ll hear us say this a lot: Emails should be clear, simple and direct, always keeping the reader in mind. We stand by a lot of email design best practices, and one of them is to make sure an email never feels like a waste of time. Wrap-up: Build your own teaser email campaign.